In this month’s edition of Tips from the Pros, we were excited to catch up with Chris Sudekum, who shared info about his company SpotOn and the exciting new ways they’re helping restaurant owners level up their operations. Here’s what he had to say…

How SpotOn Can Transform Your Restaurant Operations

By Chris Sudekum

Restaurant owners and managers are no strangers to living in a high-speed environment with never-ending demands. From early-morning prep until the last guest leaves, there’s constant pressure to handle kitchen dynamics, manage staff, and provide excellent customer service. 

With the whirlwind of activity, important tasks like marketing and business analytics often fall to the wayside – not due to lack of importance but simply a lack of time. The result? Missed opportunities to engage more deeply with customers and optimize business operations.

SpotOn offers a suite of tools specifically designed to address these challenges, streamlining marketing efforts and enhancing business analytics without overwhelming your daily workflow.

Automated, AI-Enabled Marketing Tools

SpotOn’s marketing tools harness the power of artificial intelligence to automate routine tasks, allowing restaurant owners to focus on what they do best—serving their customers. These tools are designed to integrate seamlessly into existing operations, providing effective marketing solutions without the need for extensive manual oversight. Here’s a look at some of the things they can do. 

Generate Email Marketing Lists with Automatic Syncing

SpotOn Marketing Assist simplifies the once-cumbersome task of building your email marketing lists. By automatically syncing with your SpotOn Restaurant POS, the system efficiently gathers customer data from every transaction. 

Any time a customer places an order or makes a reservation, their contact information is seamlessly added to your marketing database, allowing you to engage previous customers with relevant offers and updates. 

Create Tailored Marketing Campaigns

Utilizing the power of AI, SpotOn enables restaurant owners to easily create customized marketing campaigns that resonate with their target audience. After setting up a few initial parameters, such as business category and marketing goals, SpotOn’s AI analyzes the data to craft personalized messages and promotions. 

Whether you’re promoting a new menu item or a special event, these tailored campaigns are designed to increase both customer engagement and foot traffic.

Seamlessly Publish to Email and Social

SpotOn Marketing Assist eliminates the hassle of managing separate tools for email and social media campaigns. This platform allows you to publish your marketing content across various channels with just a few clicks. By coordinating your marketing efforts across multiple platforms, you’ll amplify your message and reach a broader audience without additional effort.

Refine Campaigns with Data-Driven Insights 

SpotOn provides detailed analytics that show how each of your marketing campaigns impact customer behavior and sales. These insights allow you to see what’s working and what isn’t, helping you to fine-tune your marketing strategies over time. This data-driven approach ensures that every marketing dollar spent is an investment towards building a more profitable and customer-centric business.

Knock Out Administrative Work in Minutes, Not Hours

In addition to leveling up your marketing, SpotOn also provides tools that simplify and speed up administrative tasks, turning what used to be hours of work into mere minutes.

Easily Operations & Staffing

Managing the daily operations and staffing of a restaurant can be overwhelming. SpotOn’s solutions help streamline these processes by automating scheduling, payroll, and other essential HR tasks. 

With tools designed to handle everything from shift planning to compliance with labor laws, SpotOn ensures that managing your team is straightforward and stress-free. This operational efficiency improves staff satisfaction and enhances the overall workflow of the restaurant.

Re-Evaluate Your Tech Stack

Having the right technology stack is crucial for running a successful restaurant. SpotOn assists in assessing your current tech setup and identifying areas for improvement. Whether it’s upgrading your POS system or integrating new software for better inventory management, SpotOn guides you through optimizing your technology to ensure it meets the unique needs of your restaurant.

Build Your Online Reputation

Your restaurant’s online presence and reputation can significantly influence customer decisions. SpotOn offers tools that help you manage online reviews and maintain a strong digital footprint. From responding to feedback on platforms like Yelp, Google, and TripAdvisor to managing social media accounts, SpotOn makes it easy to engage with your audience and build a positive online reputation.

Level Up Your Business 

From enhancing your marketing and operational strategies to reducing the time spent on administrative tasks, SpotOn’s advanced tools position your business for growth and increased profitability.

Let me show you how SpotOn can help you manage your operations, engage with customers, and promote your business – all while maintaining the level of service your customers have come to expect. To learn more, contact Chris Sudekum at  941-705-2446 or csudekum@spoton.com.